Implications of big data for society.

Big data can be used to target specific people with customised messaging in order to influence public opinion and political results.

Economic inequality: The growing usage of big data and AI technologies has the potential to make things worse by giving those who have access to them new opportunities while lagging behind those who do not.

Using big data to send personalised messages to specific individuals might polarise society by reaffirming pre-existing beliefs and splitting people into smaller and smaller groupings.

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Historical Development of Big Data

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