Contemporary applications of big data in business.

Customer analytics is the collection and analysis of data gained from consumer interactions, such as purchase history and website usage, in order to acquire insights into customer behaviour and preferences.

Marketing: The use of big data to inform and optimise marketing initiatives, such as targeting and personalisation.

Supply chain management is the use of big data to enhance inventory management and increase supply chain efficiency.

Fraud detection is the process of analysing vast volumes of data in order to detect and prevent fraudulent conduct.

Predictive maintenance refers to the use of big data and machine learning algorithms to forecast when equipment may break, allowing for preventive maintenance and lowering downtime.

Financial analysis is the use of large data to influence investment decisions and uncover financial wrongdoing.

Human resources are responsible for analysing employee data in order to develop HR strategies such as talent management and diversity efforts.

These are just a few instances of how organisations are utilising big data today. The usage of big data in business is projected to become more common as the amount of data created grows.

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